This project is a self-initiated brand extension I created for PATTERN Beauty, a well-known hair care brand. My vision was to expand their product line by introducing a new collection inspired by “WAVES.”

The blue represents not only the movement of the ocean but also pays homage to the iconic wave hairstyle in the Black community, while the yellow ties back to PATTERN’s bold, recognizable brand identity.

To bring this concept to life, I designed mockups of a pomade, conditioner, and shampoo, along with an Instagram story concept to show how the line could extend seamlessly into digital marketing.